Mushi Labs, an SEO agency in San Francisco, approached me to create their logo and corporate brand.

After talking to the client to understand their needs and doing research into the industry, I started sketching possible logos.

I took my favorites sketches and digitized them so that I could see them in use on client's website, business cards, etc. Here are some rejected icons from this stage.

I chose my three favorite logos, mocked them up and sent them to the client for review.

The client ultimately chose the one seen below. The typeface Gotham Rounded was chosen to match the rounded edges of the logo while still feeling modern.

As part of the final deliverables, I also created a brand guideline document to describe how to use the logo.